TONIFY.net rebuild

We know, TONIFY.net took a pretty long break. During the last four months, tonify.net wouldn’t get any update because of the lack of time mostly. Inspiration is everywhere, just take a look around. But when it comes to actually start writing, well… Now, that’s a …
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Karen from Denmark: Cheap PR for Danish Tourism

Some might say it’s stupid. I’d say it’s brilliant. VisitDenmark, a tourism agency, ran a viral campaign with huge potential and great results, actually. Though it wasn’t quite the best idea, mostly because the tourism agency basically said “Any kind of publicity is publicity”, almost …
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Changing the font: Involuntary free PR for IKEA

They said it’s for the better. Switching from Futura to Verdana, the marketing guys from IKEA had in mind one simple idea: making their catalog readable everywhere, especially in countries like China or Japan. But then again, it wasn’t that brilliant. Hundreds of designers almost …
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How to get free PR in the media. The Burger King example

We’re going through a recession, right? What does that mean? Well, it means money should stay in your bank account and multiply. Because it’s not easy to make them. So what do you do to promote your business? Well, find a cool idea and get …
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Don’t have a big advertising budget? Content marketing is the answer

You have a business and your business has a website. It’s probably something like mycompany.com. You have the usual “About Us” page, the usual “Our Mission” page and all that boring stuff no one is reading. Even you got to believe those are “dead pages” …
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In the mobile world, it’s Microsoft’s time

When I first got my hands on a Windows Mobile phone, I said “Damn it, this is Windows!”. In other words, I remembered about Windows 95 and how it crashed. The HTC Touch Pro was sent to me by the local McCann PR branch for …
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What happens when your online communication skills really suck

Amanda Bobben rented an apartment from Horizon Realty. The apartment is… “moldy”. Or that’s what Amanda Bobben said in a tweet read by 20 followers. A tweet that Horizon Realty says it has damaged the company’s image and the tenant should pay $50.000. No one …
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4 reasons why your company should start a blog

You know people from your company read blogs. You might read blogs. You know blogs are really trendy and though you don’t understand why exactly people read them, you know they’re important. You know there’s not necessary news, nor expert opinion, but some articles are …
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AdAge: $48 million of media coverage. How’s that?

Advertising Age breaks the news: According to news-monitoring service VMS, the media coverage Twitter got in the last 30 days worths 48 million dollars. That’s half Microsoft’s Bing.com launch advertising budget. AdAge asks just below the title: Can Twitter maintain its sizzle? I think the …
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The Internet is alive and well (As an investment)

As you probably know, Wall Street Journal’s columnist James Altucher wrote an article about his perception of the Internet as a business medium and, most important, as an investment option. According to Altucher, the Internet is dead. And he gives examples like AOL, Microsoft, MySpace …
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