Amanda Bobben rented an apartment from Horizon Realty. The apartment is… “moldy”. Or that’s what Amanda Bobben said in a tweet read by 20 followers. A tweet that Horizon Realty says it has damaged the company’s image and the tenant should pay $50.000. No one knows how Horizon ... Read more
You know people from your company read blogs. You might read blogs. You know blogs are really trendy and though you don’t understand why exactly people read them, you know they’re important. You know there’s not necessary news, nor expert opinion, but some articles are really good and ... Read more
Advertising Age breaks the news: According to news-monitoring service VMS, the media coverage Twitter got in the last 30 days worths 48 million dollars. That’s half Microsoft’s Bing.com launch advertising budget. AdAge asks just below the title: Can Twitter maintain its sizzle? I think the right question is: ... Read more
As you probably know, Wall Street Journal’s columnist James Altucher wrote an article about his perception of the Internet as a business medium and, most important, as an investment option. According to Altucher, the Internet is dead. And he gives examples like AOL, Microsoft, MySpace and even Google. ... Read more
Once in a while, in each industry, innovation has to come once again. The traditional methods get loose, the usual ways get boring or less effective. So there has to be someone to bring something new to the world. This is what I want to write about: innovation. ... Read more
As any other human being interested in the fate of his kind, I watched the news regarding the celebration of 40 years since the Moon landing. But I couldn’t fail noticing that it really seems to be a PR campaign rather than a celebration. And I’ll try to ... Read more
So many agencies and much more clients! Look at the companies and see the trend: getting new media managers, having teams for online marketing, etc. But what happens if you’re an agency and they come to you and tell you what they want done? You know what they ... Read more
Moonfruit is a London based company that developed a free website builder, which is used by a couple million users. These days, Moonfruit marks 10 years on the market, so the guys thought they should advertise this and run a 10 days campaign. How? Using Twitter. What was ... Read more
In terms of traffic, Twitter went up almost 2,700% in one year, from May 2008 to May 2009. That can only mean everyone is getting a Twitter account. And when I say everyone, I mean especially customers for companies that believe in using social media as a medium ... Read more