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September, 2009 Monthly archive
Karen from Denmark: Cheap PR for Danish Tourism

Karen from Denmark: Cheap PR for Danish Tourism

Some might say it’s stupid. I’d say it’s brilliant. VisitDenmark, a tourism agency, ran a viral campaign with huge potential and great results, actually. Though it wasn’t quite the best idea, mostly because the tourism agency basically said “Any kind of publicity is publicity”, almost one million people ... Read more

Changing the font: Involuntary free PR for IKEA

Changing the font: Involuntary free PR for IKEA

They said it’s for the better. Switching from Futura to Verdana, the marketing guys from IKEA had in mind one simple idea: making their catalog readable everywhere, especially in countries like China or Japan. But then again, it wasn’t that brilliant. Hundreds of designers almost killed the IKEA’s ... Read more