Articles from September, 2009
Some might say it’s stupid. I’d say it’s brilliant. VisitDenmark, a tourism agency, ran a viral campaign with huge potential and great results, actually. Though it wasn’t quite the best idea, mostly because the tourism agency basically said “Any kind of publicity is publicity”, almost …
Read more »
They said it’s for the better. Switching from Futura to Verdana, the marketing guys from IKEA had in mind one simple idea: making their catalog readable everywhere, especially in countries like China or Japan. But then again, it wasn’t that brilliant. Hundreds of designers almost …
Read more »
Recent comments
- andrew: Very nice information. Thanks for this.
- andrew: Can you provide more information on this?
- momo: Jeffrey Michael – horizon realty group – jmichael@horizonrealtygroup.co m 4242 N. Sheridan Road...
- Caine rain: Hi, found you thru your Twitter post. I like the blog. I
- Gary Dale Cearley: It certainly worked. I had never heard of Moonfruit before this contest. And now at least I know...
Latest articles
- TONIFY.net rebuild
- Karen from Denmark: Cheap PR for Danish Tourism
- Changing the font: Involuntary free PR for IKEA
- How to get free PR in the media. The Burger King example
- Don’t have a big advertising budget? Content marketing is the answer
- In the mobile world, it’s Microsoft’s time
- What happens when your online communication skills really suck
- 4 reasons why your company should start a blog
- AdAge: $48 million of media coverage. How’s that?
- The Internet is alive and well (As an investment)