Who's gonna buy a $141 burger? Who cares?

We’re going through a recession, right? What does that mean? Well, it means money should stay in your bank account and multiply. Because it’s not easy to make them. So what do you do to promote your business? Well, find a cool idea and get free PR. That’s what Burger King did. And the idea is great, though what they’re promoting is something no one will actually buy. But who cares as long as it’s free PR? Here we go.

Burger King “launched” this new burger, right? Well, they’re a burger company, so they should launch new burgers. But what if you were to own a burger company which sells burgers for five bucks and suddenly you were to launch an 85 pounds new cheeseburger? Who would actually buy that? Most probably, no one. So here’s how you make a simple campaign for a product with “utopian” sales.

What do you do when you can see that your products are selling less than expected and you feel like customers forget about you? Of course, you go for advertising. But advertising is not cheap. That’s why companies go for PR. PR should be cheap, there’s no production costs compared to advertising, where you have to pay for video and for outdoor, where money goes to buying paper and ad space.

But if you’re Burger King, you can afford a good PR agency. So what’s to be done? Well, why not launch a new product? A product that no one will ever buy unless he’s stupid? So here’s what Burger King did: they launched an exclusive burger, just for London, for the price of 85 pounds. That’s like 98 euros. To be more exact, that’s 141 dollars! Who would pay that money for a burger?

Well, it doesn’t matter. Guess what were the results? Media coverage. Cool, huh? Well, I guess that can be called “exploiting the cheap people”. Or just “exploiting the people”, because no one has such a small IQ to pay 141 dollars for a burger. But that means brand exposure and a lot more attention to the Burger King brand.