advertising
As any other human being interested in the fate of his kind, I watched the news regarding the celebration of 40 years since the Moon landing. But I couldn’t fail noticing that it really seems …
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media
30.6.2009
Recommended media strategies: Approaching consumer oriented subjects
What we know by now: newspapers are losing audience, sales are going down, internet is growing, it’s a financial crisis, so advertising revenues are falling just as well for the print industry, advertisers go for special projects and online campaigns. Everyone is focusing on efficiency. What is going to happen? Where does the future of media stands? Where are the opportunities in growing your audience? One idea: now it’s the right time to focus on consumer oriented subjects.
advertising
29.6.2009
Mocking Sir Martin Sorrell on Twitter
Martin Sorrell is the CEO of the WPP Group. Someone thought it would be really funny to mock the big chief at WPP. How? By creating him a Twitter account and respond to people, one one hand in a really funny arrogant way. If you want to have some fun, you should follow the guy.
media
29.6.2009
How to write a blog article respecting the basic rules of journalism
When it comes to journalism, we all know that every reporter working for a newspaper has to follow a set of rules in order to publish an article. You might heard of the “inverted pyramid” model, as well as you may know about some of the basic rules of journalism.
media
29.6.2009
Is it stupid to believe in creative & constructive debates on talk-shows?
I have this problem with talk-shows: they always resume to pointing a finger and saying “That’s really, really, really wrong, I mean it, it’s so stupid”. And that’s it. Maybe I’m not watching enough international talk-shows, but the ones I see and there are politicians invited, they alwayshave to be limited at sticking a finger in your eyes. No one comes with solutions, for example.
online
28.6.2009
10 things you should NOT do on Twitter. Please RT
Twitter’s slogan is “What are you doing?”. Lately, I understood what some people do in general and what they do on Twitter in particular: repost the same tweets, ignore everybody, pose as gurus though they’re not and other similar crap they probably enjoy. Twitter is a great marketing tool, but not used in excess. I think it’s time to compile a short list of what you shouldn’t use Twitter for.
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