media
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Washington Post publishes an article from The Associated Press regarding a start-up in San Francisco. AP reports that Steve Brill, formerly known as the founder of Court TV and American Lawyer, is going for a “news business”. What does that mean? His news start-up, Journalism Online, is supposed to get news from all kind of sources and give them to the internet users throughout subscriptions. Users will supposedly pay $300 a year for reading news from publications all over the world. Why do I think it’s going to fail, read below.
media
28.6.2009
Saying that blogging is dead is as stupid as claiming classic media’s death
While browsing, I couldn’t notice that once again, some smart guys proclaimed the sudden death of blogs. Once more, blogging is dead. But this time, the killer is called Twitter, “the king of speed”, so to speak. While saying such a stupid thing, I remembered a similar claim: classic media is dead, blogs killed it. Right. And I’m the Pope, ain’t I? Let’s see if that’s true.
online
28.6.2009
One damn ugly blog, DeadlineHollywoodDaily.com, sold for $10 million
As you might have heard, Nikki Finke’s blog was sold to Mail.com Media Corporation for no less than 10 million dollars. That’s actually huge for such an ugly blog. I might say, that’s one of the ugliest websites I have ever seen in my 25 years lifetime. Still, DeadlineHollywoodDaily.com is ranked 455 by Technorati.com, which means it’s in Top 500. It probably worth the money
media
26.6.2009
[Michael Jackson] The king is dead. Long live the king
I think it was 1994. We had a lame one cassette tape stereo player with radio and some recording options. I was in my room, listening on medium volume “Black or White”, dancing, jumping in the bed, trying to copy Michael’s moves. I was 10 years old and the borrowed cassette tape was the coolest thing I had done that month. “It’s too loud, turn it off! I hate that monkey music!”, my dad yelled from the kitchen. Instead of that, just like Macaulay Culkin in the video, I pumped up the volume to max.
media
22.6.2009
Journalism made easy: News is what people want to read
I work in media for six years. I learned all about news reporting in a town with 100.000 people. I learned how to do an investigation. I learned how a killer looks like. I learned how parents suffer when their children are taken away by waters. I’ve seen crime scenes, I’ve talked to criminals, I’ve seen how a place looks like after natural calamities. I tried to understand what people want to read, what’s news and what’s crap. And there’s the Iran matter.
online
21.6.2009
Facebook doubles traffic within one year and beats MySpace. The question remains: Where’s the money?
I never really understood why should I use a social network. I strongly believe it’s a waste of time. Still, millions use Facebook and MySpace, only them knowing exactly why. Still, talking in terms of business, the only happy people are the founders of MySpace, the ones who sold the business to Rupert Murdoch. With Facebook kicking MySpace ass in terms of traffic, the situation changes.
online
20.6.2009
Vodafone sponsoring MySpace. Why?
I’ve just seen the news: Vodafone to pump money in MySpace. I don’t know the sum, but it’s going to be a eight months campaign targeting bands, artists and music fans. It’s about people remixing tunes and uploading them on MySpace using a new application called “Go Mix”. But why should Vodafone go for this extreme measure? It’s kind of hard for me to understand the strategy.
advertising
17.6.2009
Hallmark’s Fast Break: One ad break, one advertiser. Is this good for the business?
Hallmark Channel, you might have heard of it – it’s that really niched channel -, will launch a new service for advertisers. It’s called Fast Break and it will launch somewhere between June 23 – 26. Theoretically, this is good for the advertiser. No competitors during the ad break. Sounds good, right? But what about the TV station? Is it good for the business? We’ll see.
media
17.6.2009
Language – one of the causes for local online advertising markets lower growth
A few days ago, one of my friends came up with this theory about local online advertising markets, which is actually a paradox, but it might be true: the more English speakers in a country, the less the traffic on local websites. And the country I live in is the perfect example of that. The explanation is, just as well, really credible, and you can even compare the online situation with other mediums such as television.
online
15.6.2009
The tiny things helping you build the big gig: few things about blogging
I blog for almost six years now. I got myself this blog in English not because of some needs to comunicate the big intrinsec values of my personality or the get some consultancy contracts. No. I did it because I’m trying to find new people to inspire me. And if that’s going to happen, then that’s cool. I’m trying to respect my own rules of engagement while blogging and when speaking about blogging. A few small things that power you up to go where you want to be.
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