Content marketing is contextual advertising with a real strategy

You have a business and your business has a website. It’s probably something like mycompany.com. You have the usual “About Us” page, the usual “Our Mission” page and all that boring stuff no one is reading. Even you got to believe those are “dead pages” and no one cares about them. You don’t have a budget to relaunch your website, though you’d like to make it look fascinating. And you don’t have the money to spend on display advertising, not to speak about TV ads. What should you do?, you’ll ask. Well, content marketing is the solution.

You started to believe pages like “About Us” or “Our mission” are dead, right? Well, that’s true, those are dead pages and no one cares about them. Unless you believe in them. Content marketing is all about working with words and having a small budget to attract people that read those words and will let themselves convinced to buy your products.

Big companies have big budgets to spend. What marketing people in big companies don’t understand is that a Flash website is not enough to build a presence on the internet. I said that before and I’ll say it again. But this time, I’ll add this:

The most efficient advertising is word-of-mouth. The second most trusted type of advertising is what’s written on the company’s website.

What does that mean? That means you only have to say good things about yourself. Write the story of your company, people love stories. Keep “Our Mission” page, but rewrite it and make it sound like a story, tell the world the story where you and your products will change the world. That’s it. That’s all the content you need.

Here comes the marketing

Now, you know your website needs visitors. And here comes the part about marketing. Run a contextual advertising campaign. It’s cheap and you only pay for each visitor that arrives on your website. That’s why it’s called pay per click. Create short ads for each of those “dead pages” written as stories. For info about how to write an ad, check out copyblogger.com and copysnips.com. It’s that simple: writing a great ad and getting visitors. Those visitors are your potential clients and they’re really cheap. You can pay a penny for each of them.

If you want a full content marketing experience, launch a blog and post articles about your industry and about your products, write stories on how your products are made, write articles about your employees and show the world what a cool boss you are. Choose your best articles and promote them through contextual advertising. People like cool stuff. If you’re not yet convinced to launch a blog, check these four reasons why you really should do it.

You can’t find any other cheaper form of advertising. Your dead pages will reborn. Anyone can do it!