I am not a heavy Mac user. By contrary, I’m happy with my Windows 7 running on my Dell laptop. My wife goes with the Mac. For three years now, I’ve only seen Mac problems. As a Mac user, you face all sorts of problems. Yes, no viruses, ... Read more
I was reading this FastCompany article, I just couldn’t miss the lack of integrity in Steve Jobs‘ words. I know, it’s ironic especially because of what he’s saying. Google’s Android is, indeed, a pain in Apple‘s back. Despite their new operating system, iOS still lacks at multitasking. Android ... Read more
I’ve been waiting for this to happen since Microsoft announced the new operating system for mobile devices. Now, Windows Phone 7 is basically on the market. The launch happened yesterday, somehow on the same note with Apple’s launches. The CEO, in this context Steve Ballmer, presented the new ... Read more
There’s been a long talk on how Google will enter the TV market. There have been lots of people imagining new concepts on Google TV, there have been lots of news about who will produce the TV sets and the set-boxes. Now, it’s official. So what markets will ... Read more
I was reading this opinion on TechCrunch regarding the way Facebook is going to be bigger than Google in the next five years I just can’t agree with it. The author, Adam Rifkin, has a pretty good argumentation on why Facebook is going to be the leader of ... Read more
Everything starts with a simple idea. Afterwards, you start to develop, you start working on it and here it goes: it’s a story. Tonify Communication is a story-centric communication agency. It’s small, but we aim high and think big. We know that marketing is all about the story ... Read more
I know great designers. They can make the world stare with their mouths open. They can send a message through colours like no one else. But then again, when it comes to designing for web, they make the life of a coder a miserable hell. These guys I’m ... Read more
I tried to leave a comment on Brian Solis’ blog, but I guess there’s a small problem with Disqus. Or there’s probably a problem with the length of my comment. Anyway, here’s his blog post and my answer below. Basically, it’s true what you’re saying, but as a ... Read more
As a journalist, I had to deal with all sorts of answers coming from communication departments, marketing managers and PR agencies. Writing for a financial daily shouldn’t be that hard, right? It’s actually easier than working for a traditional newspaper where Economics is just a couple of pages ... Read more
About a year ago, a TV show was launched. Two guys were running down the streets to find clues to earn money. Other clues were delivered through text messages on Nokia phones. It was a first step of a Nokia campaign for one of their N series phones. ... Read more
It’s more than three years now since everyone started to evangelize new media and, basically, to preach social media theories and strategies. What do brands understand? Some of the companies get the point: it’s good to be there and it’s better to join the conversation, reply and be ... Read more
One of the things I never could really understand was why people are so enthuziastic about geolocation. Yes, being enthuziastic is a good thing and it’s normal when you have a new toy to play with, but not when the toy has blades that might cut. If you ... Read more
CNN’s Senior Editor of Mideast Affairs, Octavia Nasr, has supposedly resigned from her job after an unfortunate tweet that came back to her like a boomerang. Nasr tweeted about her regrets regarding the death of one of the Hezbollah leaders, Sayyed Mohammad Hussein Fadlallah, credited as one of ... Read more
Please answer to a short question: what’s the first word that comes to your mind when you hear “Africa” besides “vuvuzela”? I thought so. Vuvuzela is that damn horn that made your team lose the match because the players were too damn annoyed to focus on the ball. ... Read more
Some might say it’s stupid. I’d say it’s brilliant. VisitDenmark, a tourism agency, ran a viral campaign with huge potential and great results, actually. Though it wasn’t quite the best idea, mostly because the tourism agency basically said “Any kind of publicity is publicity”, almost one million people ... Read more
They said it’s for the better. Switching from Futura to Verdana, the marketing guys from IKEA had in mind one simple idea: making their catalog readable everywhere, especially in countries like China or Japan. But then again, it wasn’t that brilliant. Hundreds of designers almost killed the IKEA’s ... Read more
We’re going through a recession, right? What does that mean? Well, it means money should stay in your bank account and multiply. Because it’s not easy to make them. So what do you do to promote your business? Well, find a cool idea and get free PR. That’s ... Read more
You have a business and your business has a website. It’s probably something like mycompany.com. You have the usual “About Us” page, the usual “Our Mission” page and all that boring stuff no one is reading. Even you got to believe those are “dead pages” and no one ... Read more
When I first got my hands on a Windows Mobile phone, I said “Damn it, this is Windows!”. In other words, I remembered about Windows 95 and how it crashed. The HTC Touch Pro was sent to me by the local McCann PR branch for a two-week test ... Read more
Amanda Bobben rented an apartment from Horizon Realty. The apartment is… “moldy”. Or that’s what Amanda Bobben said in a tweet read by 20 followers. A tweet that Horizon Realty says it has damaged the company’s image and the tenant should pay $50.000. No one knows how Horizon ... Read more
You know people from your company read blogs. You might read blogs. You know blogs are really trendy and though you don’t understand why exactly people read them, you know they’re important. You know there’s not necessary news, nor expert opinion, but some articles are really good and ... Read more
Advertising Age breaks the news: According to news-monitoring service VMS, the media coverage Twitter got in the last 30 days worths 48 million dollars. That’s half Microsoft’s Bing.com launch advertising budget. AdAge asks just below the title: Can Twitter maintain its sizzle? I think the right question is: ... Read more
As you probably know, Wall Street Journal’s columnist James Altucher wrote an article about his perception of the Internet as a business medium and, most important, as an investment option. According to Altucher, the Internet is dead. And he gives examples like AOL, Microsoft, MySpace and even Google. ... Read more
Once in a while, in each industry, innovation has to come once again. The traditional methods get loose, the usual ways get boring or less effective. So there has to be someone to bring something new to the world. This is what I want to write about: innovation. ... Read more