media
I think it was 1994. We had a lame one cassette tape stereo player with radio and some recording options. I was in my room, listening on medium volume “Black or White”, dancing, jumping in the bed, trying to copy Michael’s moves. I was 10 years old and the borrowed cassette tape was the coolest thing I had done that month. “It’s too loud, turn it off! I hate that monkey music!”, my dad yelled from the kitchen. Instead of that, just like Macaulay Culkin in the video, I pumped up the volume to max.
media
22.6.2009
Journalism made easy: News is what people want to read
0I work in media for six years. I learned all about news reporting in a town with 100.000 people. I learned how to do an investigation. I learned how a killer looks like. I learned how parents suffer when their children are taken away by waters. I’ve seen crime scenes, I’ve talked to criminals, I’ve seen how a place looks like after natural calamities. I tried to understand what people want to read, what’s news and what’s crap. And there’s the Iran matter.
online
21.6.2009
Facebook doubles traffic within one year and beats MySpace. The question remains: Where’s the money?
0I never really understood why should I use a social network. I strongly believe it’s a waste of time. Still, millions use Facebook and MySpace, only them knowing exactly why. Still, talking in terms of business, the only happy people are the founders of MySpace, the ones who sold the business to Rupert Murdoch. With Facebook kicking MySpace ass in terms of traffic, the situation changes.
online
20.6.2009
Vodafone sponsoring MySpace. Why?
1I’ve just seen the news: Vodafone to pump money in MySpace. I don’t know the sum, but it’s going to be a eight months campaign targeting bands, artists and music fans. It’s about people remixing tunes and uploading them on MySpace using a new application called “Go Mix”. But why should Vodafone go for this extreme measure? It’s kind of hard for me to understand the strategy.
advertising
17.6.2009
Hallmark’s Fast Break: One ad break, one advertiser. Is this good for the business?
0Hallmark Channel, you might have heard of it – it’s that really niched channel -, will launch a new service for advertisers. It’s called Fast Break and it will launch somewhere between June 23 – 26. Theoretically, this is good for the advertiser. No competitors during the ad break. Sounds good, right? But what about the TV station? Is it good for the business? We’ll see.
media
17.6.2009
Language – one of the causes for local online advertising markets lower growth
0A few days ago, one of my friends came up with this theory about local online advertising markets, which is actually a paradox, but it might be true: the more English speakers in a country, the less the traffic on local websites. And the country I live in is the perfect example of that. The explanation is, just as well, really credible, and you can even compare the online situation with other mediums such as television.
online
15.6.2009
The tiny things helping you build the big gig: few things about blogging
0I blog for almost six years now. I got myself this blog in English not because of some needs to comunicate the big intrinsec values of my personality or the get some consultancy contracts. No. I did it because I’m trying to find new people to inspire me. And if that’s going to happen, then that’s cool. I’m trying to respect my own rules of engagement while blogging and when speaking about blogging. A few small things that power you up to go where you want to be.
online
13.6.2009
Two really important usability details designers forget about
0Everyone talks about websites in terms of “beauty”, “interactivity” and other crappy terms no one cares about. Lots believe that Flash covers almost everything, lot others believe Java Script should do the tricks. I don’t really care about that. For me, the best websites are those with simple and elegant designs and really usable. And this is where the problem appears: cool websites with great design and hot content that don’t respect the simple necesities.
online
13.6.2009
Cool info: Blogoscoping Google’s revenues
0Google Blogoscoped, one of the most famous blogs about Google, had this cool idea of making a list with all – I guess, though I’m not sure – the services Google has and, most important, that could bring real money to the company. It’s actually kind of strange that in period of crisis, everyone talk about other people’s money. But hey, it’s Google!
advertising
13.6.2009
The coolness factor: Why do we love Apple’s marketing?
0When you say Apple, you say either Mac or iPhone. Generally speaking, you say “those white and/or shinny expensive electronic things”. Because that’s the pure truth: Apple products are pretty expensive. But Apple products look cool, feel cool and, most of all, everyone wants one. You don’t have the money to buy one? Well, you keep every penny and, in the end, you go buy some Apple thingie for yourself. That’s what I call good marketing.
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