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media 6 / 11 / 2009
2 comments

A cool concept I’ve never heard of: GoogleTV

If you’ve seen Babylon A.D., then you might have seen Google’s product placement. In the South European country Vin Diesel lives, he watches the news using a live streaming news service provided by Google. It’s like Google has it’s own TV network. There are chances that it’s a one time presentation for this idea. I don’t know if Google had it or if it came from some guy working with the movie crew, but it’s absolutely brilliant. Let’s talk about this idea and let’s find out what are the chances to come true. ... Read more

advertising 6 / 8 / 2009
3 comments

“Tomorrow is so yesterday”: Look, a cool overlayer!

It was a while ago I discovered the Intel campaign and the cool “rockstar” ad you might already have seen on YouTube. Basically, it became viral, a true viral (I’ll be writing about viral ads on some other occasion). But I couldn’t just ignore the Intel ad on the New York Times website. It’s what you can call a true overlayer and, most of all, a cool overlayer. Not killing your browsing, giving new ideas to the readers, a true advertising concept. ... Read more

media 6 / 7 / 2009
0 comments

Best PR Award goes to… Barack Obama!

Barack Obama is probably the best example of PR ever. Look around and tell me if you know any other person or object to spread such a big influence. The president of the United States of America is what you can call an icon. Nevermind that, Barack Obama is a true brand. His name is the logo, the slogan and the product itself. And most of all, he is an actual industry of communication. It’s actually pretty cool, because you can make a case study for your university PR classes by analizing the way his image is percieved. ... Read more

online 5 / 25 / 2009
0 comments

What Google forgets about search

I’m quite a Google fan. I use GMail for e-mail, Google Reader for reading my favourite RSS feeds, I use Google Docs to open documents I receive in my Inbox, I use YouTube and, most of all, I use the search engine. Though many people would say MSN’s search results are more relevant, I believe in Google. Maybe I use it because I’m used to it, maybe not. It doesn’t matter. But I’d really need a few more things from Google’s search engine. ... Read more

media 5 / 24 / 2009
1 comment

Are we really going to pay for news? Are you sure?

Mr. Rupert Murdoch, the root of all media evil, so to speak, said that he is thinking of charging the online news consumers. He trully believes that in a crisis, people are going to spend their money on buying news instead of going to the market place to buy cheaper-than-in-a-supermarket onions. Now, I’m pretty sure Mr. Murdoch is aware that people say they are willing to pay for news, but I don’t know if people are really aware that though they say they would, they wouldn’t really empty their pockets for information they can eat for free from alternative news sources. ... Read more

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Tonify.net is the online voice of Tonify Communication, an online communication consultancy based in Bucharest, Romania. It's a blog about evolution, concepts, ideas and analysis written by Alex Mihaileanu.

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