When I’m really busy, I tend to forget things such as tasks. I used different calendars back when I was using Windows. Someone actually gave me a small cute widget for my desktop. It worked for a while, but then I turned on killing the notices. Pretty simple, ... Read more
The thing is, we all have objectives. And as Hugh McLeod pointed out, we all need our Evil Plans. The ultimate objective of our Evil Plans should be… well, living our lives. So, in order to do that, you have to follow a few steps. Here are mine: ... Read more
Everything starts with a simple idea. Afterwards, you start to develop, you start working on it and here it goes: it’s a story. Tonify Communication is a story-centric communication agency. It’s small, but we aim high and think big. We know that marketing is all about the story ... Read more
I know great designers. They can make the world stare with their mouths open. They can send a message through colours like no one else. But then again, when it comes to designing for web, they make the life of a coder a miserable hell. These guys I’m ... Read more
They said it’s for the better. Switching from Futura to Verdana, the marketing guys from IKEA had in mind one simple idea: making their catalog readable everywhere, especially in countries like China or Japan. But then again, it wasn’t that brilliant. Hundreds of designers almost killed the IKEA’s ... Read more
Everyone talks about websites in terms of “beauty”, “interactivity” and other crappy terms no one cares about. Lots believe that Flash covers almost everything, lot others believe Java Script should do the tricks. I don’t really care about that. For me, the best websites are those with simple and elegant designs and really usable. And this is where the problem appears: cool websites with great design and hot content that don’t respect the simple necesities. ... Read more