It was a while ago I discovered the Intel campaign and the cool “rockstar” ad you might already have seen on YouTube. Basically, it became viral, a true viral (I’ll be writing about viral ads on some other occasion). But I couldn’t just ignore the Intel ad on the New York Times website. It’s what you can call a true overlayer and, most of all, a cool overlayer. Not killing your browsing, giving new ideas to the readers, a true advertising concept.