Among the stuff I ordered lately, this book is on top of my favourites. Hugh MacLoed’s Evil Plans: Having Fun on the Road to World Domination is what I expect to be in my hands in the next few weeks. Hopefully, I’ll have it by March 1st. I ... Read more
You probably remember the hell of a scandal between Apple and Adobe. So you probably know about Steve Jobs’ letter, “thoughts on Flash”, which became viral. If not, I have to remind you that Jobs tried to explain why Apple will not adopt Flash on iPhones – or ... Read more
As a journalist, I had to deal with all sorts of answers coming from communication departments, marketing managers and PR agencies. Writing for a financial daily shouldn’t be that hard, right? It’s actually easier than working for a traditional newspaper where Economics is just a couple of pages ... Read more
Please answer to a short question: what’s the first word that comes to your mind when you hear “Africa” besides “vuvuzela”? I thought so. Vuvuzela is that damn horn that made your team lose the match because the players were too damn annoyed to focus on the ball. ... Read more
They said it’s for the better. Switching from Futura to Verdana, the marketing guys from IKEA had in mind one simple idea: making their catalog readable everywhere, especially in countries like China or Japan. But then again, it wasn’t that brilliant. Hundreds of designers almost killed the IKEA’s ... Read more
We’re going through a recession, right? What does that mean? Well, it means money should stay in your bank account and multiply. Because it’s not easy to make them. So what do you do to promote your business? Well, find a cool idea and get free PR. That’s ... Read more
You know people from your company read blogs. You might read blogs. You know blogs are really trendy and though you don’t understand why exactly people read them, you know they’re important. You know there’s not necessary news, nor expert opinion, but some articles are really good and ... Read more
When you say Apple, you say either Mac or iPhone. Generally speaking, you say “those white and/or shinny expensive electronic things”. Because that’s the pure truth: Apple products are pretty expensive. But Apple products look cool, feel cool and, most of all, everyone wants one. You don’t have the money to buy one? Well, you keep every penny and, in the end, you go buy some Apple thingie for yourself. That’s what I call good marketing. ... Read more