media
CNN’s Senior Editor of Mideast Affairs, Octavia Nasr, has supposedly resigned from her job after an unfortunate tweet that came back to her like a boomerang. Nasr tweeted about her regrets regarding the death of …
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media
30.6.2009
Recommended media strategies: Approaching consumer oriented subjects
What we know by now: newspapers are losing audience, sales are going down, internet is growing, it’s a financial crisis, so advertising revenues are falling just as well for the print industry, advertisers go for special projects and online campaigns. Everyone is focusing on efficiency. What is going to happen? Where does the future of media stands? Where are the opportunities in growing your audience? One idea: now it’s the right time to focus on consumer oriented subjects.
media
29.6.2009
Is it stupid to believe in creative & constructive debates on talk-shows?
I have this problem with talk-shows: they always resume to pointing a finger and saying “That’s really, really, really wrong, I mean it, it’s so stupid”. And that’s it. Maybe I’m not watching enough international talk-shows, but the ones I see and there are politicians invited, they alwayshave to be limited at sticking a finger in your eyes. No one comes with solutions, for example.
media
28.6.2009
Saying that blogging is dead is as stupid as claiming classic media’s death
While browsing, I couldn’t notice that once again, some smart guys proclaimed the sudden death of blogs. Once more, blogging is dead. But this time, the killer is called Twitter, “the king of speed”, so to speak. While saying such a stupid thing, I remembered a similar claim: classic media is dead, blogs killed it. Right. And I’m the Pope, ain’t I? Let’s see if that’s true.
online
28.6.2009
One damn ugly blog, DeadlineHollywoodDaily.com, sold for $10 million
As you might have heard, Nikki Finke’s blog was sold to Mail.com Media Corporation for no less than 10 million dollars. That’s actually huge for such an ugly blog. I might say, that’s one of the ugliest websites I have ever seen in my 25 years lifetime. Still, DeadlineHollywoodDaily.com is ranked 455 by Technorati.com, which means it’s in Top 500. It probably worth the money
media
22.6.2009
Journalism made easy: News is what people want to read
I work in media for six years. I learned all about news reporting in a town with 100.000 people. I learned how to do an investigation. I learned how a killer looks like. I learned how parents suffer when their children are taken away by waters. I’ve seen crime scenes, I’ve talked to criminals, I’ve seen how a place looks like after natural calamities. I tried to understand what people want to read, what’s news and what’s crap. And there’s the Iran matter.
media
17.6.2009
Language – one of the causes for local online advertising markets lower growth
A few days ago, one of my friends came up with this theory about local online advertising markets, which is actually a paradox, but it might be true: the more English speakers in a country, the less the traffic on local websites. And the country I live in is the perfect example of that. The explanation is, just as well, really credible, and you can even compare the online situation with other mediums such as television.
media
11.6.2009
A cool concept I’ve never heard of: GoogleTV
If you’ve seen Babylon A.D., then you might have seen Google’s product placement. In the South European country Vin Diesel lives, he watches the news using a live streaming news service provided by Google. It’s like Google has it’s own TV network. There are chances that it’s a one time presentation for this idea. I don’t know if Google had it or if it came from some guy working with the movie crew, but it’s absolutely brilliant. Let’s talk about this idea and let’s find out what are the chances to come true.
media
7.6.2009
Best PR Award goes to… Barack Obama!
Barack Obama is probably the best example of PR ever. Look around and tell me if you know any other person or object to spread such a big influence. The president of the United States of America is what you can call an icon. Nevermind that, Barack Obama is a true brand. His name is the logo, the slogan and the product itself. And most of all, he is an actual industry of communication. It’s actually pretty cool, because you can make a case study for your university PR classes by analizing the way his image is percieved.
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