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Tag "microsoft"
Apple's Lion faces the marketing kitten. Mac App Store? C'mon!

Apple’s Lion faces the marketing kitten. Mac App Store? C’mon!

I am not a heavy Mac user. By contrary, I’m happy with my Windows 7 running on my Dell laptop. My wife goes with the Mac. For three years now, I’ve only seen Mac problems. As a Mac user, you face all sorts of problems. Yes, no viruses, ... Read more

Windows Phone 7 is on. Why competition is good

Windows Phone 7 is on. Why competition is good

I’ve been waiting for this to happen since Microsoft announced the new operating system for mobile devices. Now, Windows Phone 7 is basically on the market. The launch happened yesterday, somehow on the same note with Apple’s launches. The CEO, in this context Steve Ballmer, presented the new ... Read more

Google TV is now official. How is it going to change the world?

Google TV is now official. How is it going to change the world?

There’s been a long talk on how Google will enter the TV market. There have been lots of people imagining new concepts on Google TV, there have been lots of news about who will produce the TV sets and the set-boxes. Now, it’s official. So what markets will ... Read more

In the mobile world, it's Microsoft's time

In the mobile world, it’s Microsoft’s time

When I first got my hands on a Windows Mobile phone, I said “Damn it, this is Windows!”. In other words, I remembered about Windows 95 and how it crashed. The HTC Touch Pro was sent to me by the local McCann PR branch for a two-week test ... Read more

The Internet is alive and well (As an investment)

The Internet is alive and well (As an investment)

As you probably know, Wall Street Journal’s columnist James Altucher wrote an article about his perception of the Internet as a business medium and, most important, as an investment option. According to Altucher, the Internet is dead. And he gives examples like AOL, Microsoft, MySpace and even Google. ... Read more

The coolness factor: Why do we love Apple’s marketing?

When you say Apple, you say either Mac or iPhone. Generally speaking, you say “those white and/or shinny expensive electronic things”. Because that’s the pure truth: Apple products are pretty expensive. But Apple products look cool, feel cool and, most of all, everyone wants one. You don’t have the money to buy one? Well, you keep every penny and, in the end, you go buy some Apple thingie for yourself. That’s what I call good marketing. ... Read more