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When I first got my hands on a Windows Mobile phone, I said “Damn it, this is Windows!”. In other words, I remembered about Windows 95 and how it crashed. The HTC Touch Pro was …
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13.6.2009
The coolness factor: Why do we love Apple’s marketing?
When you say Apple, you say either Mac or iPhone. Generally speaking, you say “those white and/or shinny expensive electronic things”. Because that’s the pure truth: Apple products are pretty expensive. But Apple products look cool, feel cool and, most of all, everyone wants one. You don’t have the money to buy one? Well, you keep every penny and, in the end, you go buy some Apple thingie for yourself. That’s what I call good marketing.
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