Hallmark’s Fast Break: One ad break, one advertiser. Is this good for the business?
Hallmark Channel, you might have heard of it – it’s that really niched channel -, will launch a new service for advertisers. It’s called Fast Break and it will launch somewhere between June 23 – 26. Theoretically, this is good for the advertiser. No competitors during the ad break. Sounds good, right? But what about the TV station? Is it good for the business? We’ll see. ... Read more