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media

I work in media for six years. I learned all about news reporting in a town with 100.000 people. I learned how to do an investigation. I learned how a killer looks like. I learned how parents suffer when their children are taken away by waters. I’ve seen crime scenes, I’ve talked to criminals, I’ve seen how a place looks like after natural calamities. I tried to understand what people want to read, what’s news and what’s crap. And there’s the Iran matter.

advertising

8.6.2009

“Tomorrow is so yesterday”: Look, a cool overlayer!

It was a while ago I discovered the Intel campaign and the cool “rockstar” ad you might already have seen on YouTube. Basically, it became viral, a true viral (I’ll be writing about viral ads on some other occasion). But I couldn’t just ignore the Intel ad on the New York Times website. It’s what you can call a true overlayer and, most of all, a cool overlayer. Not killing your browsing, giving new ideas to the readers, a true advertising concept.

media

24.5.2009

Are we really going to pay for news? Are you sure?

Mr. Rupert Murdoch, the root of all media evil, so to speak, said that he is thinking of charging the online news consumers. He trully believes that in a crisis, people are going to spend their money on buying news instead of going to the market place to buy cheaper-than-in-a-supermarket onions. Now, I’m pretty sure Mr. Murdoch is aware that people say they are willing to pay for news, but I don’t know if people are really aware that though they say they would, they wouldn’t really empty their pockets for information they can eat for free from alternative news sources.

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