I’ve been waiting for this to happen since Microsoft announced the new operating system for mobile devices. Now, Windows Phone 7 is basically on the market. The launch happened yesterday, somehow on the same note with Apple’s launches. The CEO, in this context Steve Ballmer, presented the new ... Read more
About a year ago, a TV show was launched. Two guys were running down the streets to find clues to earn money. Other clues were delivered through text messages on Nokia phones. It was a first step of a Nokia campaign for one of their N series phones. ... Read more
When I first got my hands on a Windows Mobile phone, I said “Damn it, this is Windows!”. In other words, I remembered about Windows 95 and how it crashed. The HTC Touch Pro was sent to me by the local McCann PR branch for a two-week test ... Read more
I’ve just seen the news: Vodafone to pump money in MySpace. I don’t know the sum, but it’s going to be a eight months campaign targeting bands, artists and music fans. It’s about people remixing tunes and uploading them on MySpace using a new application called “Go Mix”. But why should Vodafone go for this extreme measure? It’s kind of hard for me to understand the strategy. ... Read more