20.6.2009

Vodafone sponsoring MySpace. Why?

I’ve just seen the news: Vodafone to pump money in MySpace. I don’t know the sum, but it’s going to be a eight months campaign targeting bands, artists and music fans. It’s about people remixing tunes and uploading them on MySpace using a new application called “Go Mix”. But why should Vodafone go for this extreme measure? It’s kind of hard for me to understand the strategy.