This is a reply to David Aaker’s article on online advertising effectiveness. Prophet’s VC gives TED’s Chris Anderson a point when the latter talks about how ineffective this medium is. I say they’re both wrong. I’m afraid Chris Anderson is wrong. Of course an hour of an internet ... Read more
It’s more than three years now since everyone started to evangelize new media and, basically, to preach social media theories and strategies. What do brands understand? Some of the companies get the point: it’s good to be there and it’s better to join the conversation, reply and be ... Read more
Moonfruit is a London based company that developed a free website builder, which is used by a couple million users. These days, Moonfruit marks 10 years on the market, so the guys thought they should advertise this and run a 10 days campaign. How? Using Twitter. What was ... Read more
If you’ve seen Babylon A.D., then you might have seen Google’s product placement. In the South European country Vin Diesel lives, he watches the news using a live streaming news service provided by Google. It’s like Google has it’s own TV network. There are chances that it’s a one time presentation for this idea. I don’t know if Google had it or if it came from some guy working with the movie crew, but it’s absolutely brilliant. Let’s talk about this idea and let’s find out what are the chances to come true. ... Read more
It was a while ago I discovered the Intel campaign and the cool “rockstar” ad you might already have seen on YouTube. Basically, it became viral, a true viral (I’ll be writing about viral ads on some other occasion). But I couldn’t just ignore the Intel ad on the New York Times website. It’s what you can call a true overlayer and, most of all, a cool overlayer. Not killing your browsing, giving new ideas to the readers, a true advertising concept. ... Read more