Everything starts with a simple idea. Afterwards, you start to develop, you start working on it and here it goes: it’s a story. Tonify Communication is a story-centric communication agency. It’s small, but we aim high and think big. We know that marketing is all about the story ... Read more
I tried to leave a comment on Brian Solis’ blog, but I guess there’s a small problem with Disqus. Or there’s probably a problem with the length of my comment. Anyway, here’s his blog post and my answer below. Basically, it’s true what you’re saying, but as a ... Read more
As a journalist, I had to deal with all sorts of answers coming from communication departments, marketing managers and PR agencies. Writing for a financial daily shouldn’t be that hard, right? It’s actually easier than working for a traditional newspaper where Economics is just a couple of pages ... Read more
About a year ago, a TV show was launched. Two guys were running down the streets to find clues to earn money. Other clues were delivered through text messages on Nokia phones. It was a first step of a Nokia campaign for one of their N series phones. ... Read more
It’s more than three years now since everyone started to evangelize new media and, basically, to preach social media theories and strategies. What do brands understand? Some of the companies get the point: it’s good to be there and it’s better to join the conversation, reply and be ... Read more
Some might say it’s stupid. I’d say it’s brilliant. VisitDenmark, a tourism agency, ran a viral campaign with huge potential and great results, actually. Though it wasn’t quite the best idea, mostly because the tourism agency basically said “Any kind of publicity is publicity”, almost one million people ... Read more
They said it’s for the better. Switching from Futura to Verdana, the marketing guys from IKEA had in mind one simple idea: making their catalog readable everywhere, especially in countries like China or Japan. But then again, it wasn’t that brilliant. Hundreds of designers almost killed the IKEA’s ... Read more
We’re going through a recession, right? What does that mean? Well, it means money should stay in your bank account and multiply. Because it’s not easy to make them. So what do you do to promote your business? Well, find a cool idea and get free PR. That’s ... Read more
You know people from your company read blogs. You might read blogs. You know blogs are really trendy and though you don’t understand why exactly people read them, you know they’re important. You know there’s not necessary news, nor expert opinion, but some articles are really good and ... Read more
As any other human being interested in the fate of his kind, I watched the news regarding the celebration of 40 years since the Moon landing. But I couldn’t fail noticing that it really seems to be a PR campaign rather than a celebration. And I’ll try to ... Read more
I have this problem with talk-shows: they always resume to pointing a finger and saying “That’s really, really, really wrong, I mean it, it’s so stupid”. And that’s it. Maybe I’m not watching enough international talk-shows, but the ones I see and there are politicians invited, they alwayshave to be limited at sticking a finger in your eyes. No one comes with solutions, for example. ... Read more