Happy Birthday, Steve Jobs!
Steve Jobs turned 56 today. Along with all the best wishes, I’ll add a video of his 2005 Stanford University speech. Indeed, inspiring. ; ... Read more
Tag "steve jobs"
Apple’s Lion faces the marketing kitten. Mac App Store? C’mon!
I am not a heavy Mac user. By contrary, I’m happy with my Windows 7 running on my Dell laptop. My wife goes with the Mac. For three years now, I’ve only seen Mac problems. As a Mac user, you face all sorts of problems. Yes, no viruses, ... Read more
Steve Jobs: “Apple means integrated products”. So what’s Google been doing for the last years?
I was reading this FastCompany article, I just couldn’t miss the lack of integrity in Steve Jobs‘ words. I know, it’s ironic especially because of what he’s saying. Google’s Android is, indeed, a pain in Apple‘s back. Despite their new operating system, iOS still lacks at multitasking. Android ... Read more
The vuvuzela marketing strategy
Please answer to a short question: what’s the first word that comes to your mind when you hear “Africa” besides “vuvuzela”? I thought so. Vuvuzela is that damn horn that made your team lose the match because the players were too damn annoyed to focus on the ball. ... Read more
Mocking Sir Martin Sorrell on Twitter
Martin Sorrell is the CEO of the WPP Group. Someone thought it would be really funny to mock the big chief at WPP. How? By creating him a Twitter account and respond to people, one one hand in a really funny arrogant way. If you want to have some fun, you should follow the guy. ... Read more
The coolness factor: Why do we love Apple’s marketing?
When you say Apple, you say either Mac or iPhone. Generally speaking, you say “those white and/or shinny expensive electronic things”. Because that’s the pure truth: Apple products are pretty expensive. But Apple products look cool, feel cool and, most of all, everyone wants one. You don’t have the money to buy one? Well, you keep every penny and, in the end, you go buy some Apple thingie for yourself. That’s what I call good marketing. ... Read more