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Tag "strategy"
Finding a PR "opportunity" v. opportunity finding your company

Finding a PR “opportunity” v. opportunity finding your company

As a journalist, I had to deal with all sorts of answers coming from communication departments, marketing managers and PR agencies. Writing for a financial daily shouldn’t be that hard, right? It’s actually easier than working for a traditional newspaper where Economics is just a couple of pages ... Read more

What happens when your online communication skills really suck

What happens when your online communication skills really suck

Amanda Bobben rented an apartment from Horizon Realty. The apartment is… “moldy”. Or that’s what Amanda Bobben said in a tweet read by 20 followers. A tweet that Horizon Realty says it has damaged the company’s image and the tenant should pay $50.000. No one knows how Horizon ... Read more