I tried to leave a comment on Brian Solis’ blog, but I guess there’s a small problem with Disqus. Or there’s probably a problem with the length of my comment. Anyway, here’s his blog post and my answer below. Basically, it’s true what you’re saying, but as a ... Read more
Advertising Age breaks the news: According to news-monitoring service VMS, the media coverage Twitter got in the last 30 days worths 48 million dollars. That’s half Microsoft’s Bing.com launch advertising budget. AdAge asks just below the title: Can Twitter maintain its sizzle? I think the right question is: ... Read more
Moonfruit is a London based company that developed a free website builder, which is used by a couple million users. These days, Moonfruit marks 10 years on the market, so the guys thought they should advertise this and run a 10 days campaign. How? Using Twitter. What was ... Read more
In terms of traffic, Twitter went up almost 2,700% in one year, from May 2008 to May 2009. That can only mean everyone is getting a Twitter account. And when I say everyone, I mean especially customers for companies that believe in using social media as a medium ... Read more
Martin Sorrell is the CEO of the WPP Group. Someone thought it would be really funny to mock the big chief at WPP. How? By creating him a Twitter account and respond to people, one one hand in a really funny arrogant way. If you want to have some fun, you should follow the guy. ... Read more
Twitter’s slogan is “What are you doing?”. Lately, I understood what some people do in general and what they do on Twitter in particular: repost the same tweets, ignore everybody, pose as gurus though they’re not and other similar crap they probably enjoy. Twitter is a great marketing tool, but not used in excess. I think it’s time to compile a short list of what you shouldn’t use Twitter for. ... Read more