Tonify.net

Archive
Tag "vodafone"

advertising 8 / 22 / 2010
0 comments

What does a brand learn from criticism? Mostly nothing

What does a brand learn from criticism? Mostly nothing

It’s more than three years now since everyone started to evangelize new media and, basically, to preach social media theories and strategies. What do brands understand? Some of the companies get the point: it’s good to be there and it’s better to join the conversation, reply and be ... Read more

online 6 / 21 / 2009
0 comments

Facebook doubles traffic within one year and beats MySpace. The question remains: Where’s the money?

I never really understood why should I use a social network. I strongly believe it’s a waste of time. Still, millions use Facebook and MySpace, only them knowing exactly why. Still, talking in terms of business, the only happy people are the founders of MySpace, the ones who sold the business to Rupert Murdoch. With Facebook kicking MySpace ass in terms of traffic, the situation changes. ... Read more

online 6 / 20 / 2009
1 comment

Vodafone sponsoring MySpace. Why?

I’ve just seen the news: Vodafone to pump money in MySpace. I don’t know the sum, but it’s going to be a eight months campaign targeting bands, artists and music fans. It’s about people remixing tunes and uploading them on MySpace using a new application called “Go Mix”. But why should Vodafone go for this extreme measure? It’s kind of hard for me to understand the strategy. ... Read more

Tonify.net

Tonify.net is the online voice of Tonify Communication, an online communication consultancy based in Bucharest, Romania. It's a blog about evolution, concepts, ideas and analysis written by Alex Mihaileanu.

Recent entries

Categories

Recent comments

© 2010 —Tonify.net. All Rights Reserved. Powered by Wordpress.

Redesigned by Tonify Communication