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They say advertising is the soul of commerce. What should we sell today?
Some might say it’s stupid. I’d say it’s brilliant. VisitDenmark, a tourism agency, ran a viral campaign with huge potential and great results, actually. Though it wasn’t quite the best idea, mostly because the tourism agency basically said “Any kind of publicity is publicity”, almost …
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They said it’s for the better. Switching from Futura to Verdana, the marketing guys from IKEA had in mind one simple idea: making their catalog readable everywhere, especially in countries like China or Japan. But then again, it wasn’t that brilliant. Hundreds of designers almost …
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We’re going through a recession, right? What does that mean? Well, it means money should stay in your bank account and multiply. Because it’s not easy to make them. So what do you do to promote your business? Well, find a cool idea and get …
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When I first got my hands on a Windows Mobile phone, I said “Damn it, this is Windows!”. In other words, I remembered about Windows 95 and how it crashed. The HTC Touch Pro was sent to me by the local McCann PR branch for …
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You know people from your company read blogs. You might read blogs. You know blogs are really trendy and though you don’t understand why exactly people read them, you know they’re important. You know there’s not necessary news, nor expert opinion, but some articles are …
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As any other human being interested in the fate of his kind, I watched the news regarding the celebration of 40 years since the Moon landing. But I couldn’t fail noticing that it really seems to be a PR campaign rather than a celebration. And …
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Moonfruit is a London based company that developed a free website builder, which is used by a couple million users. These days, Moonfruit marks 10 years on the market, so the guys thought they should advertise this and run a 10 days campaign. How? Using …
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Martin Sorrell is the CEO of the WPP Group. Someone thought it would be really funny to mock the big chief at WPP. How? By creating him a Twitter account and respond to people, one one hand in a really funny arrogant way. If you want to have some fun, you should follow the guy.
Hallmark Channel, you might have heard of it – it’s that really niched channel -, will launch a new service for advertisers. It’s called Fast Break and it will launch somewhere between June 23 – 26. Theoretically, this is good for the advertiser. No competitors during the ad break. Sounds good, right? But what about the TV station? Is it good for the business? We’ll see.
When you say Apple, you say either Mac or iPhone. Generally speaking, you say “those white and/or shinny expensive electronic things”. Because that’s the pure truth: Apple products are pretty expensive. But Apple products look cool, feel cool and, most of all, everyone wants one. You don’t have the money to buy one? Well, you keep every penny and, in the end, you go buy some Apple thingie for yourself. That’s what I call good marketing.
Recent comments
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- Gary Dale Cearley: It certainly worked. I had never heard of Moonfruit before this contest. And now at least I know...
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