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They say advertising is the soul of commerce. What should we sell today?
They say advertising is the soul of commerce. What should we sell today?
Please answer to a short question: what’s the first word that comes to your mind when you hear “Africa” besides “vuvuzela”? I thought so. Vuvuzela is that damn horn that made your team lose the …
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29.6.2009
Martin Sorrell is the CEO of the WPP Group. Someone thought it would be really funny to mock the big chief at WPP. How? By creating him a Twitter account and respond to people, one one hand in a really funny arrogant way. If you want to have some fun, you should follow the guy.
17.6.2009
Hallmark Channel, you might have heard of it – it’s that really niched channel -, will launch a new service for advertisers. It’s called Fast Break and it will launch somewhere between June 23 – 26. Theoretically, this is good for the advertiser. No competitors during the ad break. Sounds good, right? But what about the TV station? Is it good for the business? We’ll see.