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They say advertising is the soul of commerce. What should we sell today?

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Please answer to a short question: what’s the first word that comes to your mind when you hear “Africa” besides “vuvuzela”? I thought so. Vuvuzela is that damn horn that made your team lose the …
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14.9.2009

Karen from Denmark: Cheap PR for Danish Tourism

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13.9.2009

Changing the font: Involuntary free PR for IKEA

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14.8.2009

How to get free PR in the media. The Burger King example

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2.8.2009

In the mobile world, it’s Microsoft’s time

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26.7.2009

4 reasons why your company should start a blog

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18.7.2009

40 years since the Moon landing: New PR campaign for NASA?

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2.7.2009

How to become the most tweeted company in the world

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29.6.2009

Mocking Sir Martin Sorrell on Twitter

Martin Sorrell is the CEO of the WPP Group. Someone thought it would be really funny to mock the big chief at WPP. How? By creating him a Twitter account and respond to people, one one hand in a really funny arrogant way. If you want to have some fun, you should follow the guy.

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17.6.2009

Hallmark’s Fast Break: One ad break, one advertiser. Is this good for the business?

Hallmark Channel, you might have heard of it – it’s that really niched channel -, will launch a new service for advertisers. It’s called Fast Break and it will launch somewhere between June 23 – 26. Theoretically, this is good for the advertiser. No competitors during the ad break. Sounds good, right? But what about the TV station? Is it good for the business? We’ll see.

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