WWF ad – We are all connected
Great idea, great execution. The ad for WWF, “We are all connected”, is a 60 seconds video created by Ogilvy & Mather Mexico. ... Read more
advertising
Mr. Aaker, you’re wrong. So is Chris Anderson of TED
This is a reply to David Aaker’s article on online advertising effectiveness. Prophet’s VC gives TED’s Chris Anderson a point when the latter talks about how ineffective this medium is. I say they’re both wrong. I’m afraid Chris Anderson is wrong. Of course an hour of an internet ... Read more
Steve Jobs: “Apple means integrated products”. So what’s Google been doing for the last years?
I was reading this FastCompany article, I just couldn’t miss the lack of integrity in Steve Jobs‘ words. I know, it’s ironic especially because of what he’s saying. Google’s Android is, indeed, a pain in Apple‘s back. Despite their new operating system, iOS still lacks at multitasking. Android ... Read more
Facebook is overrated. And, by the way, search won’t die
I was reading this opinion on TechCrunch regarding the way Facebook is going to be bigger than Google in the next five years I just can’t agree with it. The author, Adam Rifkin, has a pretty good argumentation on why Facebook is going to be the leader of ... Read more
Tonify Communication. The agency is born. Now, let’s go break some standards!
Everything starts with a simple idea. Afterwards, you start to develop, you start working on it and here it goes: it’s a story. Tonify Communication is a story-centric communication agency. It’s small, but we aim high and think big. We know that marketing is all about the story ... Read more
What does a brand learn from criticism? Mostly nothing
It’s more than three years now since everyone started to evangelize new media and, basically, to preach social media theories and strategies. What do brands understand? Some of the companies get the point: it’s good to be there and it’s better to join the conversation, reply and be ... Read more
The vuvuzela marketing strategy
Please answer to a short question: what’s the first word that comes to your mind when you hear “Africa” besides “vuvuzela”? I thought so. Vuvuzela is that damn horn that made your team lose the match because the players were too damn annoyed to focus on the ball. ... Read more
Karen from Denmark: Cheap PR for Danish Tourism
Some might say it’s stupid. I’d say it’s brilliant. VisitDenmark, a tourism agency, ran a viral campaign with huge potential and great results, actually. Though it wasn’t quite the best idea, mostly because the tourism agency basically said “Any kind of publicity is publicity”, almost one million people ... Read more
Changing the font: Involuntary free PR for IKEA
They said it’s for the better. Switching from Futura to Verdana, the marketing guys from IKEA had in mind one simple idea: making their catalog readable everywhere, especially in countries like China or Japan. But then again, it wasn’t that brilliant. Hundreds of designers almost killed the IKEA’s ... Read more
How to get free PR in the media. The Burger King example
We’re going through a recession, right? What does that mean? Well, it means money should stay in your bank account and multiply. Because it’s not easy to make them. So what do you do to promote your business? Well, find a cool idea and get free PR. That’s ... Read more
In the mobile world, it’s Microsoft’s time
When I first got my hands on a Windows Mobile phone, I said “Damn it, this is Windows!”. In other words, I remembered about Windows 95 and how it crashed. The HTC Touch Pro was sent to me by the local McCann PR branch for a two-week test ... Read more
4 reasons why your company should start a blog
You know people from your company read blogs. You might read blogs. You know blogs are really trendy and though you don’t understand why exactly people read them, you know they’re important. You know there’s not necessary news, nor expert opinion, but some articles are really good and ... Read more
40 years since the Moon landing: New PR campaign for NASA?
As any other human being interested in the fate of his kind, I watched the news regarding the celebration of 40 years since the Moon landing. But I couldn’t fail noticing that it really seems to be a PR campaign rather than a celebration. And I’ll try to ... Read more
How to become the most tweeted company in the world
Moonfruit is a London based company that developed a free website builder, which is used by a couple million users. These days, Moonfruit marks 10 years on the market, so the guys thought they should advertise this and run a 10 days campaign. How? Using Twitter. What was ... Read more
Mocking Sir Martin Sorrell on Twitter
Martin Sorrell is the CEO of the WPP Group. Someone thought it would be really funny to mock the big chief at WPP. How? By creating him a Twitter account and respond to people, one one hand in a really funny arrogant way. If you want to have some fun, you should follow the guy. ... Read more
Hallmark’s Fast Break: One ad break, one advertiser. Is this good for the business?
Hallmark Channel, you might have heard of it – it’s that really niched channel -, will launch a new service for advertisers. It’s called Fast Break and it will launch somewhere between June 23 – 26. Theoretically, this is good for the advertiser. No competitors during the ad break. Sounds good, right? But what about the TV station? Is it good for the business? We’ll see. ... Read more
The coolness factor: Why do we love Apple’s marketing?
When you say Apple, you say either Mac or iPhone. Generally speaking, you say “those white and/or shinny expensive electronic things”. Because that’s the pure truth: Apple products are pretty expensive. But Apple products look cool, feel cool and, most of all, everyone wants one. You don’t have the money to buy one? Well, you keep every penny and, in the end, you go buy some Apple thingie for yourself. That’s what I call good marketing. ... Read more
“Tomorrow is so yesterday”: Look, a cool overlayer!
It was a while ago I discovered the Intel campaign and the cool “rockstar” ad you might already have seen on YouTube. Basically, it became viral, a true viral (I’ll be writing about viral ads on some other occasion). But I couldn’t just ignore the Intel ad on the New York Times website. It’s what you can call a true overlayer and, most of all, a cool overlayer. Not killing your browsing, giving new ideas to the readers, a true advertising concept. ... Read more