http://tonify.net Online communication magazine Tue, 01 Mar 2011 14:12:13 +0000 en hourly 1 http://tonify.net/advertising/2011-02-07/wwf-ad-we-are-all-connected.html http://tonify.net/advertising/2011-02-07/wwf-ad-we-are-all-connected.html#comments Mon, 07 Feb 2011 21:01:29 +0000 Alex http://tonify.net/?p=472 http://tonify.net/advertising/2011-02-07/wwf-ad-we-are-all-connected.html/feed 0 http://tonify.net/advertising/2011-01-17/mr-aaker-youre-wrong-so-is-chris-anderson-of-ted.html http://tonify.net/advertising/2011-01-17/mr-aaker-youre-wrong-so-is-chris-anderson-of-ted.html#comments Mon, 17 Jan 2011 07:28:00 +0000 Alex http://tonify.net/?p=432 This is a reply to David Aaker’s article on online advertising effectiveness. Prophet’s VC gives TED’s Chris Anderson a point when the latter talks about how ineffective this medium is. I say they’re both wrong. I’m afraid Chris Anderson is wrong. Of course an hour of an internet [...]]]> http://tonify.net/advertising/2011-01-17/mr-aaker-youre-wrong-so-is-chris-anderson-of-ted.html/feed 0 http://tonify.net/advertising/2010-10-19/steve-jobs-apple-means-integrated-products-so-whats-google-been-doing-for-the-last-years.html http://tonify.net/advertising/2010-10-19/steve-jobs-apple-means-integrated-products-so-whats-google-been-doing-for-the-last-years.html#comments Tue, 19 Oct 2010 06:59:20 +0000 http://tonify.net/?p=407 I was reading this FastCompany article, I just couldn’t miss the lack of integrity in Steve Jobs‘ words. I know, it’s ironic especially because of what he’s saying. Google’s Android is, indeed, a pain in Apple‘s back. Despite their new operating system, iOS still lacks at multitasking. Android [...]]]> http://tonify.net/advertising/2010-10-19/steve-jobs-apple-means-integrated-products-so-whats-google-been-doing-for-the-last-years.html/feed 0 http://tonify.net/advertising/2010-10-03/facebook-is-overrated-and-by-the-way-search-wont-die.html http://tonify.net/advertising/2010-10-03/facebook-is-overrated-and-by-the-way-search-wont-die.html#comments Sun, 03 Oct 2010 11:20:30 +0000 http://tonify.net/?p=387 I was reading this opinion on TechCrunch regarding the way Facebook is going to be bigger than Google in the next five years I just can’t agree with it. The author, Adam Rifkin, has a pretty good argumentation on why Facebook is going to be the leader of [...]]]> http://tonify.net/advertising/2010-10-03/facebook-is-overrated-and-by-the-way-search-wont-die.html/feed 0 http://tonify.net/advertising/2010-09-29/tonify-communication-the-agency-is-born-now-lets-go-break-some-standards.html http://tonify.net/advertising/2010-09-29/tonify-communication-the-agency-is-born-now-lets-go-break-some-standards.html#comments Wed, 29 Sep 2010 09:46:48 +0000 http://tonify.net/?p=383 Everything starts with a simple idea. Afterwards, you start to develop, you start working on it and here it goes: it’s a story. Tonify Communication is a story-centric communication agency. It’s small, but we aim high and think big. We know that marketing is all about the story [...]]]> http://tonify.net/advertising/2010-09-29/tonify-communication-the-agency-is-born-now-lets-go-break-some-standards.html/feed 0 http://tonify.net/advertising/2010-08-22/what-does-a-brand-learn-from-criticism-mostly-nothing.html http://tonify.net/advertising/2010-08-22/what-does-a-brand-learn-from-criticism-mostly-nothing.html#comments Sun, 22 Aug 2010 12:01:51 +0000 http://tonify.net/?p=355 It’s more than three years now since everyone started to evangelize new media and, basically, to preach social media theories and strategies. What do brands understand? Some of the companies get the point: it’s good to be there and it’s better to join the conversation, reply and be [...]]]> http://tonify.net/advertising/2010-08-22/what-does-a-brand-learn-from-criticism-mostly-nothing.html/feed 0 http://tonify.net/advertising/2010-06-24/the-vuvuzela-marketing-strategy.html http://tonify.net/advertising/2010-06-24/the-vuvuzela-marketing-strategy.html#comments Thu, 24 Jun 2010 15:27:23 +0000 http://tonify.net/?p=339 Please answer to a short question: what’s the first word that comes to your mind when you hear “Africa” besides “vuvuzela”? I thought so. Vuvuzela is that damn horn that made your team lose the match because the players were too damn annoyed to focus on the ball. [...]]]> http://tonify.net/advertising/2010-06-24/the-vuvuzela-marketing-strategy.html/feed 0 http://tonify.net/advertising/2009-09-14/karen-from-denmark-cheap-pr-for-danish-tourism.html http://tonify.net/advertising/2009-09-14/karen-from-denmark-cheap-pr-for-danish-tourism.html#comments Mon, 14 Sep 2009 13:04:31 +0000 http://tonify.net/?p=295 Some might say it’s stupid. I’d say it’s brilliant. VisitDenmark, a tourism agency, ran a viral campaign with huge potential and great results, actually. Though it wasn’t quite the best idea, mostly because the tourism agency basically said “Any kind of publicity is publicity”, almost one million people [...]]]> http://tonify.net/advertising/2009-09-14/karen-from-denmark-cheap-pr-for-danish-tourism.html/feed 0 http://tonify.net/advertising/2009-09-13/changing-the-font-involuntary-free-pr-for-ikea.html http://tonify.net/advertising/2009-09-13/changing-the-font-involuntary-free-pr-for-ikea.html#comments Sun, 13 Sep 2009 09:46:50 +0000 http://tonify.net/?p=288 They said it’s for the better. Switching from Futura to Verdana, the marketing guys from IKEA had in mind one simple idea: making their catalog readable everywhere, especially in countries like China or Japan. But then again, it wasn’t that brilliant. Hundreds of designers almost killed the IKEA’s [...]]]> http://tonify.net/advertising/2009-09-13/changing-the-font-involuntary-free-pr-for-ikea.html/feed 0 http://tonify.net/advertising/2009-08-14/how-to-get-free-pr-in-the-media-the-burger-king-example.html http://tonify.net/advertising/2009-08-14/how-to-get-free-pr-in-the-media-the-burger-king-example.html#comments Fri, 14 Aug 2009 22:35:08 +0000 http://tonify.net/?p=284 We’re going through a recession, right? What does that mean? Well, it means money should stay in your bank account and multiply. Because it’s not easy to make them. So what do you do to promote your business? Well, find a cool idea and get free PR. That’s [...]]]> http://tonify.net/advertising/2009-08-14/how-to-get-free-pr-in-the-media-the-burger-king-example.html/feed 0