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They say advertising is the soul of commerce. What should we sell today?
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Hallmark Channel, you might have heard of it – it’s that really niched channel -, will launch a new service for advertisers. It’s called Fast Break and it will launch somewhere between June 23 – 26. Theoretically, this is good for the advertiser. No competitors during the ad break. Sounds good, right? But what about the TV station? Is it good for the business? We’ll see.
advertising
13.6.2009
The coolness factor: Why do we love Apple’s marketing?
When you say Apple, you say either Mac or iPhone. Generally speaking, you say “those white and/or shinny expensive electronic things”. Because that’s the pure truth: Apple products are pretty expensive. But Apple products look cool, feel cool and, most of all, everyone wants one. You don’t have the money to buy one? Well, you keep every penny and, in the end, you go buy some Apple thingie for yourself. That’s what I call good marketing.
advertising
8.6.2009
“Tomorrow is so yesterday”: Look, a cool overlayer!
It was a while ago I discovered the Intel campaign and the cool “rockstar” ad you might already have seen on YouTube. Basically, it became viral, a true viral (I’ll be writing about viral ads on some other occasion). But I couldn’t just ignore the Intel ad on the New York Times website. It’s what you can call a true overlayer and, most of all, a cool overlayer. Not killing your browsing, giving new ideas to the readers, a true advertising concept.
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