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Apple to launch iPad 2 on March 2nd. The Apple marketing victim

Apple to launch iPad 2 on March 2nd. The Apple marketing victim

I find it beautiful that Apple has finally came up with the new version of iPad. Hopefully, it’s going to be better and will bring new ways of making it more fun. So, there’s one day left and all the world is expecting the new iPad. Curiously, I’m ... Read more

My Evil Plans. One launch soon to come

The thing is, we all have objectives. And as Hugh McLeod pointed out, we all need our Evil Plans. The ultimate objective of our Evil Plans should be… well, living our lives. So, in order to do that, you have to follow a few steps. Here are mine: ... Read more

DVDs are dead, try USB drives! Yeah, I know about Netflix and Apple TV

One of the things I don’t really get about movie companies is why do they still have to sell DVDs. I have an old LG LCD TV and it has this (hacked) capability of reading USB drives. I stopped using the DVD player two years ago. I just ... Read more

Journalists should stop using copy/paste. Today, huge mistake at AdAge.com

Journalists should stop using copy/paste. Today, huge mistake at AdAge.com

It seems nearly impossible to believe someone at AdAge would ever make a mistake. Well, it seems it is possible and, damn!, it seems huge mistakes can happen. Believe it or not, it’s a copy/paste error. Which means… well, it means someone forgot to double-check the numbers. We’re ... Read more

Windows Phone 7 is on. Why competition is good

Windows Phone 7 is on. Why competition is good

I’ve been waiting for this to happen since Microsoft announced the new operating system for mobile devices. Now, Windows Phone 7 is basically on the market. The launch happened yesterday, somehow on the same note with Apple’s launches. The CEO, in this context Steve Ballmer, presented the new ... Read more

Google TV is now official. How is it going to change the world?

Google TV is now official. How is it going to change the world?

There’s been a long talk on how Google will enter the TV market. There have been lots of people imagining new concepts on Google TV, there have been lots of news about who will produce the TV sets and the set-boxes. Now, it’s official. So what markets will ... Read more

Finding a PR "opportunity" v. opportunity finding your company

Finding a PR “opportunity” v. opportunity finding your company

As a journalist, I had to deal with all sorts of answers coming from communication departments, marketing managers and PR agencies. Writing for a financial daily shouldn’t be that hard, right? It’s actually easier than working for a traditional newspaper where Economics is just a couple of pages ... Read more

CNN Octavia Nasr's case versus the liberty of personal beliefs

CNN Octavia Nasr’s case versus the liberty of personal beliefs

CNN’s Senior Editor of Mideast Affairs, Octavia Nasr, has supposedly resigned from her job after an unfortunate tweet that came back to her like a boomerang. Nasr tweeted about her regrets regarding the death of one of the Hezbollah leaders, Sayyed Mohammad Hussein Fadlallah, credited as one of ... Read more

Recommended media strategies: Approaching consumer oriented subjects

What we know by now: newspapers are losing audience, sales are going down, internet is growing, it’s a financial crisis, so advertising revenues are falling just as well for the print industry, advertisers go for special projects and online campaigns. Everyone is focusing on efficiency. What is going to happen? Where does the future of media stands? Where are the opportunities in growing your audience? One idea: now it’s the right time to focus on consumer oriented subjects. ... Read more

How to write a blog article respecting the basic rules of journalism

When it comes to journalism, we all know that every reporter working for a newspaper has to follow a set of rules in order to publish an article. You might heard of the “inverted pyramid” model, as well as you may know about some of the basic rules of journalism. ... Read more

Is it stupid to believe in creative & constructive debates on talk-shows?

I have this problem with talk-shows: they always resume to pointing a finger and saying “That’s really, really, really wrong, I mean it, it’s so stupid”. And that’s it. Maybe I’m not watching enough international talk-shows, but the ones I see and there are politicians invited, they alwayshave to be limited at sticking a finger in your eyes. No one comes with solutions, for example. ... Read more

About Journalism Online: Paying for news? Stop dreaming, people!

Washington Post publishes an article from The Associated Press regarding a start-up in San Francisco. AP reports that Steve Brill, formerly known as the founder of Court TV and American Lawyer, is going for a “news business”. What does that mean? His news start-up, Journalism Online, is supposed to get news from all kind of sources and give them to the internet users throughout subscriptions. Users will supposedly pay $300 a year for reading news from publications all over the world. Why do I think it’s going to fail, read below. ... Read more

Saying that blogging is dead is as stupid as claiming classic media’s death

While browsing, I couldn’t notice that once again, some smart guys proclaimed the sudden death of blogs. Once more, blogging is dead. But this time, the killer is called Twitter, “the king of speed”, so to speak. While saying such a stupid thing, I remembered a similar claim: classic media is dead, blogs killed it. Right. And I’m the Pope, ain’t I? Let’s see if that’s true. ... Read more

[Michael Jackson] The king is dead. Long live the king

I think it was 1994. We had a lame one cassette tape stereo player with radio and some recording options. I was in my room, listening on medium volume “Black or White”, dancing, jumping in the bed, trying to copy Michael’s moves. I was 10 years old and the borrowed cassette tape was the coolest thing I had done that month. “It’s too loud, turn it off! I hate that monkey music!”, my dad yelled from the kitchen. Instead of that, just like Macaulay Culkin in the video, I pumped up the volume to max. ... Read more

Journalism made easy: News is what people want to read

I work in media for six years. I learned all about news reporting in a town with 100.000 people. I learned how to do an investigation. I learned how a killer looks like. I learned how parents suffer when their children are taken away by waters. I’ve seen crime scenes, I’ve talked to criminals, I’ve seen how a place looks like after natural calamities. I tried to understand what people want to read, what’s news and what’s crap. And there’s the Iran matter. ... Read more

Language – one of the causes for local online advertising markets lower growth

A few days ago, one of my friends came up with this theory about local online advertising markets, which is actually a paradox, but it might be true: the more English speakers in a country, the less the traffic on local websites. And the country I live in is the perfect example of that. The explanation is, just as well, really credible, and you can even compare the online situation with other mediums such as television. ... Read more

A cool concept I’ve never heard of: GoogleTV

If you’ve seen Babylon A.D., then you might have seen Google’s product placement. In the South European country Vin Diesel lives, he watches the news using a live streaming news service provided by Google. It’s like Google has it’s own TV network. There are chances that it’s a one time presentation for this idea. I don’t know if Google had it or if it came from some guy working with the movie crew, but it’s absolutely brilliant. Let’s talk about this idea and let’s find out what are the chances to come true. ... Read more

Best PR Award goes to… Barack Obama!

Barack Obama is probably the best example of PR ever. Look around and tell me if you know any other person or object to spread such a big influence. The president of the United States of America is what you can call an icon. Nevermind that, Barack Obama is a true brand. His name is the logo, the slogan and the product itself. And most of all, he is an actual industry of communication. It’s actually pretty cool, because you can make a case study for your university PR classes by analizing the way his image is percieved. ... Read more

Are we really going to pay for news? Are you sure?

Mr. Rupert Murdoch, the root of all media evil, so to speak, said that he is thinking of charging the online news consumers. He trully believes that in a crisis, people are going to spend their money on buying news instead of going to the market place to buy cheaper-than-in-a-supermarket onions. Now, I’m pretty sure Mr. Murdoch is aware that people say they are willing to pay for news, but I don’t know if people are really aware that though they say they would, they wouldn’t really empty their pockets for information they can eat for free from alternative news sources. ... Read more