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The reason why some people become mediaholics. There’s something in the news…

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CNN’s Senior Editor of Mideast Affairs, Octavia Nasr, has supposedly resigned from her job after an unfortunate tweet that came back to her like a boomerang. Nasr tweeted about her regrets regarding the death of …
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30.6.2009

Recommended media strategies: Approaching consumer oriented subjects

What we know by now: newspapers are losing audience, sales are going down, internet is growing, it’s a financial crisis, so advertising revenues are falling just as well for the print industry, advertisers go for special projects and online campaigns. Everyone is focusing on efficiency. What is going to happen? Where does the future of media stands? Where are the opportunities in growing your audience? One idea: now it’s the right time to focus on consumer oriented subjects.

media

29.6.2009

How to write a blog article respecting the basic rules of journalism

When it comes to journalism, we all know that every reporter working for a newspaper has to follow a set of rules in order to publish an article. You might heard of the “inverted pyramid” model, as well as you may know about some of the basic rules of journalism.

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29.6.2009

Is it stupid to believe in creative & constructive debates on talk-shows?

I have this problem with talk-shows: they always resume to pointing a finger and saying “That’s really, really, really wrong, I mean it, it’s so stupid”. And that’s it. Maybe I’m not watching enough international talk-shows, but the ones I see and there are politicians invited, they alwayshave to be limited at sticking a finger in your eyes. No one comes with solutions, for example.

media

28.6.2009

About Journalism Online: Paying for news? Stop dreaming, people!

Washington Post publishes an article from The Associated Press regarding a start-up in San Francisco. AP reports that Steve Brill, formerly known as the founder of Court TV and American Lawyer, is going for a “news business”. What does that mean? His news start-up, Journalism Online, is supposed to get news from all kind of sources and give them to the internet users throughout subscriptions. Users will supposedly pay $300 a year for reading news from publications all over the world. Why do I think it’s going to fail, read below.

media

28.6.2009

Saying that blogging is dead is as stupid as claiming classic media’s death

While browsing, I couldn’t notice that once again, some smart guys proclaimed the sudden death of blogs. Once more, blogging is dead. But this time, the killer is called Twitter, “the king of speed”, so to speak. While saying such a stupid thing, I remembered a similar claim: classic media is dead, blogs killed it. Right. And I’m the Pope, ain’t I? Let’s see if that’s true.

media

26.6.2009

[Michael Jackson] The king is dead. Long live the king

I think it was 1994. We had a lame one cassette tape stereo player with radio and some recording options. I was in my room, listening on medium volume “Black or White”, dancing, jumping in the bed, trying to copy Michael’s moves. I was 10 years old and the borrowed cassette tape was the coolest thing I had done that month. “It’s too loud, turn it off! I hate that monkey music!”, my dad yelled from the kitchen. Instead of that, just like Macaulay Culkin in the video, I pumped up the volume to max.

media

22.6.2009

Journalism made easy: News is what people want to read

I work in media for six years. I learned all about news reporting in a town with 100.000 people. I learned how to do an investigation. I learned how a killer looks like. I learned how parents suffer when their children are taken away by waters. I’ve seen crime scenes, I’ve talked to criminals, I’ve seen how a place looks like after natural calamities. I tried to understand what people want to read, what’s news and what’s crap. And there’s the Iran matter.

media

17.6.2009

Language – one of the causes for local online advertising markets lower growth

A few days ago, one of my friends came up with this theory about local online advertising markets, which is actually a paradox, but it might be true: the more English speakers in a country, the less the traffic on local websites. And the country I live in is the perfect example of that. The explanation is, just as well, really credible, and you can even compare the online situation with other mediums such as television.

media

11.6.2009

A cool concept I’ve never heard of: GoogleTV

If you’ve seen Babylon A.D., then you might have seen Google’s product placement. In the South European country Vin Diesel lives, he watches the news using a live streaming news service provided by Google. It’s like Google has it’s own TV network. There are chances that it’s a one time presentation for this idea. I don’t know if Google had it or if it came from some guy working with the movie crew, but it’s absolutely brilliant. Let’s talk about this idea and let’s find out what are the chances to come true.

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